Sara “Primary” Lieck is a self-made dancer, choreographer, teacher, and model who is redefining the entertainment industry one dance at a time. From the lone star to the big apple she moved to New York to challenge herself and inspire others. Primary’s passion grew for the entertainment industry by redefining barriers, limits and social norms of the artistic world. She then found herself embracing entrepreneurship by utilizing dance to crete an entertainment experience.

“Dance is how I communicate with the outside world”. 

Although Primary is versed in many styles and techniques including ballet, contemporary, hip hop, popping, heels, and character acting; her unique style, Contemporary Fusion, blends the popping technique with contemporary ballet’s athletic aestheticism. She enjoys the dichotomy of both techniques and how the structure’s are regimented. “They compliment each other” down to what muscles you use and how to use them efficiently.

Primary’s recent credits include: lead dancer for “Adderall” music video by Troy Ramey, “Highway” by DAJ, “Dance With You” by Jaclyn Rose, It Don't Mean A Thing by Erika Citrin, K0munication regional tour by Angel Kaba, A.H.S. by Michelle Vaughn, Summer Stage with Hybrid Movement Co, Choreographer for “This One’s For Jenny”  set on FrediDance Project Company and assistant stage manager for Off-Broadway production of “In The Heights”, with NYITA winning director Michael Bello.

Primary is the CEO and Creative Producer of her entertainment production company Entertainment X Primary, LLC (EXP). She delivers hand-tailored entertainment solutions that are “fused, fresh and flexible” by utilizing dance to create or produce an entertainment experience. She blended her passion for dance and love of business into her business. “I enjoy helping our clients event run smoothly but also making sure they are entertained and having the time of their life”.

As a teacher Primary’s wishes to give back to the youth by teaching foundation and discipline in her classroom. Creating her Music Video Production (MVP) course has been a highlight of her teaching career. 

More About Primary

Photography courtesy of TPPhotography.

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